Tracing its humble beginnings to 1951, the Primary Group of Builders (PGB) started with a single family-owned construction company that was built through hard work, determination, and unyielding professionalism.

William C. Liu Construction became the contractor of choice for Cebu’s leading corporations by gaining a reputation of delivering prompt, affordable, and quality products and services. This reputation has become PGB’s legacy.

Through the years, the family corporation has branched out into different industries. From one company, Primary Group of Builders grew to become a powerhouse conglomerate with an umbrella of trusted companies in their respective fields.

Each company upholds passion and thrust for excellence. We have diverse solutions that are integrated to strengthen each company’s competence which allow us build lasting solutions for our clients and investors.

Primary Group of Builders strives to create value and positive impact on people’s lives, business, and the society that will last through generations.

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Primary Group of Builders (PGB) puts to H.E.A.R.T. the needs and aspirations of each and every type of family. That is why the PGB family has always given importance to functioning with H.E.A.R.T.

H – Humility
At PGB, your needs are our utmost priority. We strive to continually seek the best possible solutions created just for you through our competent professionals who are always ready to serve you with a smile.

E – Empathy
PGB understands the needs and expectations of its stakeholders and the community. We aim to help whenever and wherever we can.

A – Accountability
Providing prompt and quality service is something PGB upholds. Our equipped and highly-trained professionals are dedicated and passionate in giving you the best there is to offer from start to finish.

R – Results & Resiliency
Our track record of over 60 years has proven that PGB is and continues to be the company of choice for various local, national, and global corporations. We have withstood the test of time and are constantly innovating to adapt to the changing industry landscapes.

T – Tenacity & Thankfulness
PGB and its subsidiary companies are currently the frontrunners and pioneers of their respective industries. Amidst the rising competition and growing industry standards, our stakeholders and loyal clients have constantly trusted PGB for their business, shelter, and lifestyle needs—something that we truly value.